Breaking the Mold Ford shows its commitment to innovation throughout our vehicle lineup – in outstanding fuel economy, head-turning style and customer-focused technology.

Ford is focused on accelerating the development of new products that customers want and value. From fun-to-drive, fuel-efficient cars to versatile, capable utility vehicles and tough, durable trucks that work harder and last longer, Ford offers a full line of high-quality products with global appeal.

Ford is transforming its product portfolio for a high-tech, fuel efficient future.

Designed and engineered for global appeal, Ford’s new smaller vehicles are no longer basic transportation solutions. Instead, they are expressive, sophisticated cars that customers desire and value. Ford Motor Company of Southern Africa’s ethos is simple. Kaizen. It’s a Japanese word which means ‘never-ending improvement’, and you will see it in everything we do.